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There are areas where the luxury real estate market is experiencing a period of great revival, and Puglia is certainly one of these. We wanted to hear from the hands of Eng. Pedro Ruiz de Temiño Bueno, Broker Manager of TEMIÑO PREMIUM PROPERTIES SRLS (Luxforsale certified real estate agency for the provinces of Lecce and Brindisi) what is the current situation in Puglia, one of the Italian regions preferred by those who intend to invest in real estate.
A: Hi, Dr. Ruiz de Temiño. We would like to know the current trend of the luxury real estate market in the reference area ofyour Luxforsale agency, namely the provinces of Lecce and Brindisi.
PT: The current trend of the luxury real estate market is booming right now. After a brief period of uncertainty between March and April 2020, during the lockdown period people realized that time is ephemeral, that we are not eternal and that life must be lived to the full, savored intensely by focusing on the really important aspects of life. the values, the affections, the respect of each of us.
For this reason, many customers - following the lockdown - have taken courage and decided to create an oasis of peace and serenity in Salento, in Puglia, buying properties of great charm with a tourist vocation, to create value through an innovative architectural project. , which can generate an interesting income through luxury tourist rentals.
Today Puglia, in particular Salento, the heel of Italy, is known throughout Europe and much of the world, and is much loved. Customers are fascinated by this territory, for the delightful colors of its seas, the scents of the countryside, the elegance and baroque style of the City of Lecce ... Salento is loved for its simplicity, it is definitely a genuine territory that captures you .
A: Based on your experience, what are the most sought after properties?
PT: In this historical moment, our customers have the focus on a specific type of property, that is historic homes with important cuts that tell the history of Puglia, possibly located in the middle of unspoiled nature and close to the coast.
Our customers are very demanding, and have had the opportunity to stop and reflect during the pandemic, taking a step back in time. Now they are much more aware and full of life, they want the emotion that history gives, through the farms, historic buildings, country villas, and homes with sea views. All customers have a dream: to have a particular setting in Salento, in seaside resorts such as Torre dell’Orso, Otranto, Santa Cesarea Terme, Castro Marina, Tricase Porto, Santa Maria di Leuca ... on the Adriatic coast.
While on the Ionian coast, the properties in the Maldives area of Salento, Torre San Giovanni, Gallipoli, Santa Caterina, Porto Cesareo are more sought after. The Itria Valley is also in great demand, Ostuni, Alberobello, Locorotondo, Ceglie Messapica and the country trulli and farms are much appreciated.
Puglia is a magical land that enchants and transforms you.
A: Where do the main buyers of your agency come from?
PT: The main customers come from both Italy and abroad. We have 30% of customers who come basically from central and northern Italy: Rome, Florence, Venice, Milan, Turin, Parma, Padua, etc. The remaining 70% comes from Europe: France, Germany, Holland, Belgium, Luxembourg, Switzerland, the Czech Republic. Some customers instead come from the USA and Canada and only a few from Russia.
A: What are the main needs of the buyer and seller of luxury properties, in general, in your opinion?
PT: The buyer is looking for a complete, experienced real estate professional who speaks his language to feel understood. At the base, the buyer is looking for an empathetic relationship, a person to whom he can rely on for his new life project in Salento. They want to understand what the territory offers, what are the reference cities, what is the sea, sandy or cliff, they are often golfers or tennis players, or lovers of sailing, etc.
For a client who comes from abroad, it is essential that the professional is structured and organized to offer a series of services following the purchase of the property: innovative design with conservative restoration of historic homes, construction management, knowledge of specialized construction companies . Most would like to build a beautiful swimming pool and spectacular garden. A good part of the customers move to Salento to live long periods, even pass their retirement. They often buy more than one property and make it an income to host a high-spending clientele.
The buyer's needs are mainly to identify a real estate agency capable of intercepting a foreign clientele and selecting high-spending people who understand the potential of the area, as luxury properties are purchased not by local but foreign customers. We at TEMIÑO PREMIUM PROPERTIES offer innovative marketing, which goes beyond the classic paid portals: we create videos that convey an emotion and tell you a story, about the territory, values, family, etc. soul of our customers, that's why they choose us.
A: Why did you want your agency to be Luxforsale certified?
PT: Because I am aware that Luxforsale is a portal that matters, very valid, which is growing, having drawn up the luxury real estate observatory in 2020. Many potential buyers and sellers ask the Luxforsale Team for a qualified agency able to offer services of excellence in the luxury sector. Luxforsale indicates to these customers TEMIÑO PREMIUM PROPERTIES SRLS as a reference point, a certified agency for the province of Lecce and the province of Brindisi, and we are very pleased to avail ourselves of this collaboration and support.
Website:https://teminopremium.luxforsale.it/
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