Alessandro bonura, imprendo casa agency in palermo: “we want to specialize in the luxury real estate market“

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In the splendid setting of Palermo, one of the most visited cities in Southern Italy by tourists from all over the world, the real estate agency Imprendo Casa has been operating for years, headed by the owner Alessandro Bonura. We asked him some questions that help us understand the current dynamics of the luxury real estate market in this island area of ​​the country, where tourism is a constant even in the winter and spring months.

What is the current trend of the real estate market in the reference area of ​​your agency?

The reference area in which our agency operates is that of Palermo and its province. Our experience confirms the most recent OMI (Real Estate Market Observatory) statistics referring to the year 2021, according to which the residential real estate market in Sicily has shown clear signs of recovery, with a + 35% and a total of 46,629 transactions.

Among the capitals, Palermo reached record numbers with 6,088 transactions. Of course we have not made all of them, but we are working on it!

Were you able, based on your experience, to identify a target clientele that turns to your real estate agency?

Thanks to its rich cultural heritage, climate and natural beauty, the coast from Palermo to Cefalù attracts buyers from all over Europe. However, I must admit that the false myth of the foreigner willing to buy at any price must be debunked. Access to information and education on the real estate market allow greater awareness and qualify customers.

What are the most requested properties at the moment?

As in all big cities, Palermo also offers possibilities for all tastes and all wallets! The redevelopment of properties intended for tourism by small and large investors who believe in the area and improve livability is undoubtedly interesting, especially in the historic center. As for the luxury market, many residents are looking for the penthouse with terraces and open spaces that do not necessarily have a sea view. Indeed, many prefer the center and the shopping streets. The second home by the sea remains timeless, whatever the cost!

What are the reasons that led you to create the partnership with Luxforsale for your real estate agency?

Anyone who knows me knows that I am ambitious. Our agency was born precisely because of my motivation for success. In a few years we have grown, we have become a point of reference in Palermo, and the natural evolution is that of specialization, obviously in luxury!

What are - based on your experience in the sector - the possible future developments of the luxury real estate market in your reference area, and in general?

The city of Palermo needs major urban redevelopment interventions, which allow citizens to improve the quality of life, not only in the most prestigious streets, but "wildfire", even in the historic center and in the suburbs. Luxury properties exist, but new ones can be obtained: abandoned and dilapidated period buildings can be redeveloped and come back to life.


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