Chatgpt and luxury real estate: pros and cons of an (im)possible combination

Can GPT Chat really help property managers and real estate agencies? We asked her directly and the answers are not so obvious

Any self-respecting salesman would tell you that his service is by far the best on the market. And in this sense ChatGPT is, if we talk about generative contents produced by Artificial Intelligence. The great excitement that has accompanied the creation of OpenAI in recent months has also led Luxforsale professionals to question the potential and bugs that accompany this technology, with a view to innovation that has always distinguished the portal. So we decided to focus on the possibility of integration between the world dearest to us, luxury real estate, and artificial intelligence. Starting right from the communication with ChatGPT itself.

The Pros of ChatGPT in luxury real estate (according to ChatGPT)
Those dealing with Artificial Intelligence know very well that the fulcrum of the answer depends mainly on the prompt (command, message, input) that the interlocutor offers to the AI itself. Our starting command was very simple: "How can a property manager or a real estate agency take advantage of ChatGPT for the promotion of luxury properties?". The answer was pretty obvious. After a small introduction on the magic of artificial intelligence and the perfect adaptability with luxury real estate, Artificial Intelligence has proposed a roundup of benefits that could help those who sell luxury properties. We list them:
- Customization of interactions: "ChatGPT allows property managers to personalize interactions with potential buyers of luxury properties, providing detailed information and answering specific questions about property details".
- 24/7 presence: "Ability to provide assistance and information at any time, 24/7".
- Generation of qualified leads: "ChatGPT can collect information about potential buyers, such as their preferences, financial requirements and timing of purchases".
- Professional advice: "ChatGPT can provide real-time professional advice to potential buyers of luxury properties, thanks to its knowledge and expertise in the sector".
What do you think? To us at Luxforsale, the answers seemed quite obvious and obvious, easily replicable for any other sector. In short, nothing new and of truly innovative value. For this reason, we also wanted to test the other side of the ChatGPT coin and here, as expected, the donkey fell.

Cons of ChatGPT for luxury real estate (again according to ChatGPT)
In this case the initial input was extremely dry and direct: "And what would be the limits of using ChatGPT in the promotion of luxury properties?". The answer has foreseen 4 limits that can frustrate the integration on the two worlds.
The first is quite obvious and self-evident: “Lack of context and specific understanding of the sector”. And God forbid, since it is an Artificial Intelligence that operates only on previous data and with specific training.
The second is the screen that any Artificial Intelligence uses to cool the spirits of compulsive users: "Possibility of generating incorrect information". Let it be clear.
The third limit expressed by ChatGPT is also very interesting: "Lack of the emotional and intuitive aspect", fundamental elements in any sales process, at all levels.
Finally, a laconic “Possibili misunderstandings and misunderstandings”, a solomonic closing that throws off all the Pros identified in the first command.

Conclusion
So what is left in our hands from our conversation with ChatGPT? Without necessarily being trenchant, it is still possible to say that Human Intelligence is still superior to Artificial Intelligence. Specifically in our sector, luxury real estate, and in our reality, Luxforsale, Human Intelligence is the sum of years of study, experience and knowledge accumulated by operating directly in the field, without any prior training with data and algorithmic models.
As ChatGPT itself also states, those who rely on artificial intelligence to try to optimize the sales and promotion of luxury properties risk running into a wrong understanding of the context or a total lack of professionalism, elements that are required and fundamental in the complex sector in which we operate.
Once again, therefore, let's rely on the professionals.
Let's rely on Luxforsale.