Italiano 
Français 
Español 
Deutsch 
Português 
The experience and established presence in the market of certain Italian agencies specializing in luxury real estate are undoubtedly key factors in attracting foreign clients, as they signify reliability and professionalism.
Among the Local Ambassadors identified by Luxforsale is Erika Ferrati from *Dimoretica*, who specializes in high-end properties in the province of Florence.
We asked her a few questions to understand the real estate market trends in this area, highlighting potential challenges and strengths within this specific market.
---
**What is the current trend in the real estate market in your agency’s area?**
The real estate market in Florence is experiencing moderate growth. As of October 2024, the average price of residential properties for sale reached €4,316 per square meter, marking a 3.80% increase compared to the same month last year. At the same time, rental rates have risen by 7.02%, reaching €20.74 per square meter per month.
Central areas, such as the Historic Center and Oltrarno, remain particularly in demand, with prices exceeding €5,700 per square meter.
In summary, the Florence real estate market is dynamic, offering opportunities in both historic and developing areas, making it an attractive proposition for those looking to invest or purchase in our city.
The hillside areas surrounding Florence, such as Fiesole, Impruneta, Bagno a Ripoli, and San Casciano in Val di Pesa, continue to represent a highly sought-after segment of the real estate market, particularly for those seeking prestigious properties or homes immersed in nature. These locations offer a unique combination of tranquility, breathtaking landscapes, and proximity to the city center, making them especially appealing to families and international investors.
In these areas, demand is primarily focused on historic villas, renovated farmhouses, and properties with extensive outdoor spaces, often featuring swimming pools and olive groves. Prices per square meter can vary significantly depending on the type of property and panoramic views, frequently exceeding €5,000 per square meter for the most exclusive listings.
Additionally, the growing focus on energy efficiency and sustainability is driving green renovation projects, further enhancing the market’s appeal. For this reason, Florence’s hills remain a prime choice for those seeking an exclusive and high-quality retreat.
---
**Have you been able to identify a specific target clientele for your real estate agency?**
Absolutely. We have identified a well-defined target clientele composed of both Italian and foreign buyers.
Our clients share a common characteristic: they are highly discerning when it comes to the professionalism and value of the services provided. On one hand, Italian clients often include families seeking their ideal home or investors aiming to enhance their capital through strategic real estate solutions, whether in the city or the surrounding hills. On the other hand, foreign clients, drawn by the beauty of Florence and Tuscany, look for properties that combine historical charm with modern comforts, often favoring high-end or eco-sustainable options.
Both groups value our meticulous and transparent approach, aimed not only at finding properties but also at identifying solutions tailored to specific needs, such as quality of life, investment returns, or proximity to cultural and scenic attractions. Our dedication to offering personalized consultations and supporting every stage of the buying process, coupled with our focus on professional ethics, allows us to build trust-based and mutually satisfying relationships.
---
**What types of properties are most in demand right now?**
Currently, demand centers on well-renovated residential properties in quiet yet well-connected areas of Florence. The most sought-after types include apartments with two or three bedrooms, featuring outdoor spaces like terraces or gardens, as well as standalone homes with preserved historical features enhanced by high-quality renovations or large spaces in the historic center.
There is a particularly strong demand for apartments in historic buildings with luxury finishes, frescoed ceilings, spacious layouts, and, where possible, terraces with panoramic views. Villas and farmhouses in the hills surrounding Florence, with extensive outdoor spaces, pools, and nature-immersed settings, are also highly coveted, especially among buyers seeking a second home or an investment opportunity. Furthermore, there is a growing interest in properties with high energy efficiency and sustainability standards, reflecting greater environmental awareness among buyers.
---
**What motivated you to establish a partnership with Luxforsale for your real estate agency?**
The decision to collaborate with Luxforsale stems from our goal of providing an even more comprehensive and targeted service to our clients in response to the growing interest in the luxury real estate market. We wanted a reliable and authoritative partner capable of offering international visibility and a highly specialized platform, ideal for maximizing the value of the high-end properties we represent.
Luxforsale enables us to position our agency within an exclusive segment, offering our clients not only a wide range of dedicated services but also access to a qualified network of investors and buyers seeking top-tier solutions. This allows us to more effectively meet the needs of a sophisticated clientele that values not just the property but also a personalized and high-quality buying experience.
This partnership reflects our working philosophy: to provide excellent service based on professionalism, ethics, and attention to detail, aligned with Dimoretica’s distinctive values and the expectations of the luxury market.
---
**Based on your experience, what are the potential future developments in the luxury real estate market in your area and in general?**
The luxury real estate market in Florence and Tuscany offers promising prospects for the future. Demand for prestigious properties, both in Florence’s historic center and in the surrounding hills, remains high, driven by Italian and international buyers captivated by the region’s unique cultural and scenic heritage.
According to the Observatory on the Luxury Residential Market in Italy, the value of the luxury real estate market in Florence and its surroundings is estimated at over €2 billion, representing 4% of the national total. This highlights the significance of the luxury segment within the local context.
Projections for 2025 suggest a slow yet steady growth trend. In particular, the focus on energy efficiency and eco-sustainable solutions is becoming a key factor in the luxury real estate market, both locally and globally.
In conclusion, the luxury real estate market in Florence and Tuscany maintains a strong position with medium-term growth prospects, supported by resilient demand and increasing interest in sustainability and innovation. For this reason, Dimoretica plans to establish a specialized luxury department (Dimoretica Luxury RE) and, thanks to its partnership with Luxforsale, offer bespoke services for its luxury clientele.
