How to sell luxury houses quickly and well

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To sell a luxury property, 2 requests and some forethought are enough

As every year, the Luxforsale Studies Office publishes the Observatory on the luxury real estate market, examining data and statistics.
One of the questions that the owners of luxury homes and consequently the real estate operators who deal with the properties ask themselves is “how can I sell a luxury property quickly and well”.


Claudio Citzia CEO of Luxforsale answers this question directly "on average the sale times of a property range from 6 to 9 months and these times extend up to 12 months when it comes to a prestigious property".
But there is a number that strikes "the properties published on Luxforsale are sold on average after 2/3 requests received" continues Citzia "buyers looking for properties of this type are reluctant to leave their data and do so only when they are able to buy the property identified ".
Those who make requests for residential properties at a price usually send requests for multiple properties and to multiple agencies, despite not having the conviction to buy, as they are looking for a bargain, sometimes unfortunately without having the economic capacity.
Those looking for luxury properties, on the other hand, know exactly the needs they need, are aware of their economic capacity, but are also aware of being a coveted and often known customer, a reason why they are reluctant to leave their data, if not almost certain to make the purchase.


But how to enhance the sale of a luxury property?
A property increases its value based on a series of factors such as its location or characteristics.
"However, it is equally important to know how to enhance it", declares Fosca De Luca home stager and partner of Luxforsale "a property carefully furnished and photographed in the correct way is sold on average 150 days earlier".
Furthermore, according to the data provided by Fosca De Luca (Source Ricerca 2020 professional category association HSL), the average discount of the property subjected to Home Staging, is sold on average with a discount of 4% compared to the value desired by the seller. referring to luxury properties, it approaches 0%
Finally, the striking figure is that 97% of homes valued by Home Staging are sold, compared to a market average of about 74%

Data based on research carried out by the Luxforsale Research Department from 1 January to 15 June 2021 and on Fonte Ricerca 2020 professional association HSL

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