Multinationals are looking for luxury properties in italy

Foreign multinationals, banks, famous fashion brands, insurance and financial companies, both Italian and foreign. Here is a brief description of the large companies that are rapidly spurring the demand for luxury properties in Italy. What are the reasons? And which are the most popular cities? We find out in this in-depth study by Luxforsale.

Why do multinationals want Italy?
After Brexit, many multinationals have decided to leave their historic headquarters located in the city of London or in the highly rated Dublin. The reasons are clearly economic and in a short time many large companies, starting with the automotive and financial giants, have filled the boxes and set off in search of new luxury properties in Europe.
In this context, Italy has become very attractive in the eyes of multinationals, and the reasons are different. First of all the geographical position, extremely strategic in the middle of the Mediterranean. Milan is the undisputed center of Northern Italy and attracts professionals from all over Europe. But let's not forget other cities of the beautiful country, which combine productive traditions with an unparalleled architectural outline: Rome, Florence and Venice. When a multinational chooses a headquarters, it is known that it also considers the aesthetic aspect. It is still an excellent form of branding.

Italy: economic strength and excellent management of the health emergency
Among the other reasons that push multinationals to choose Italy there are also proven economic solidity and successful emergency management. Despite the political skirmishes, our country has resisted with enormous resilience the two biggest crises of recent years: Covid and the Russian-Ukrainian conflict. The Bank of Italy estimates for the next few years confirm these words: unemployment which by 2024 will drop to 8.7% and above all GDP which is set to grow by about 3% also in 2023.

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The combination of all these variables has led the luxury properties located in the main Italian cities to reach dizzying prices. The reason is very simple: multinationals are increasingly attracted to Italy and have significantly increased their demand. However, the offer is currently very narrow and those who decide to choose Italy for their new headquarters do not mind the expense in order to grab a luxury property.