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After the upsurge of 2021, Real Estate Luxury is preparing for another great year.
Here are the trends that will dominate 2022 in the analysis of Luxforsale.
Given the ongoing health emergency, 2021 was surprising for Real Estate Luxury. Faced with this imperious rise, the Luxforsale research office has questioned what the main trends of 2022 will be, in order to anticipate the market. Here's what to know.
“Relative to last year, the insiders know very well the levers that have allowed the boom in purchases in the Luxury sector” declares Claudio Citzia Founder of Luxforsale. The pandemic, first of all, from a potential disturbing element has instead created new opportunities: new values, new needs and greater attention to the property. Today it is not a gamble to say that the house has once again become a safe haven, a magical place where new and increased savings can be invested. Secondly, the stock markets, after having cushioned the blow following the explosion of Covid-19, have started to surge again in the sign of euphoria, generating a widespread increase in the price of properties.
Faced with these renewed opportunities, 2022 promises to be the year of confirmation of Luxury real estate. But what will be the trends for the year that has just begun?
Few properties, more value
According to Luxforsale studies, 35% more luxury homes were sold in September 2021 than in the previous period. In October 2021, even 51%. What does all this mean? That the portfolio of available Luxury properties is running out quickly and the remaining ones will inexorably increase their value! Suffice it to say that in October 2021, according to research by the Institute for Luxury Home Marketing and confirmed by the Luxforsale study office, the prices of single villas increased by 23% compared to 2020, while terraced villas recorded an increase worth 14%. In 2022 it is therefore not difficult to foresee a further increase in value!
Post-pandemic migrations
What has been the biggest consequence of the pandemic on the world of work? Smart working, of course. That is the possibility of working from home. Obviously, given the health limitations, the desire to have more services available has led many people to move to better-supplied urban centers. This has caused real estate prices to rise again, including those in the Luxury category. There has even been an increase in the purchase of second homes in more prestigious centers, to divide the working time in places with different characteristics according to needs. We are sure that in 2022 the trend of looking for a second home to be used as a comfortable workplace will be increasingly widespread, especially among top managers and digital entrepreneurs.
Wellness: the new Eldorado
Another trend not to be underestimated for 2022 is the wellness macro sector. The need to find the best environmental conditions in which to live fits perfectly with the explosion of Internet of Things technologies. The new Luxury frontiers cannot therefore ignore the integration of home automation and wellness, through smart home solutions, thermal and wellness areas inside the homes and technologies with an increasingly green mold.
