Special observatory on the luxury real estate market in italy 2014

Overview

We are aware that reflect the performance of the luxury real estate market in Italy, in a difficult economic environment like the current one is not simple thing.

We are also aware that the real estate market in Italy has no merit due consideration, so we have created a dedicated website and the report which found attached below.

Always and increasingly Italy represents excellence in the world, both from a cultural point of view, that wine and food, but especially with a Real Estate envied all over the planet.

The luxury real estate market, in addition, in contrast to the industry standard is a healthy, growing and represents an opportunity both for operators in the sector, which for the buyers.

The house of quality in our country has always attracted the interest of buyers they are Italian, and foreigners.

Our nation is one of the few in the world, if not the only, to offer solutions really unparalleled in every part of the boot from the sea to mountain from the lake to the city.
Exclusive scenarios, but also the ancient history of the beautiful country that make more and more foreign buyers come close to the search for valuable real estate solutions, not just residential.

Buyers that we see come from every part of the globe, Europe, America as well as Asia in addition to searching the building for the residence of their dreams, are also looking for residential properties, commercial, hotel able to guarantee interesting profitability.

The largest foreign investors are also aware of the economic and Italian Lower offers are aware of this than the request, that are often accepted in a short time, shortening the time of sale and making the investment become a real "double investment. "

For these reasons, the sale of the valuable despite being obviously more limited in number, is scoring percentage of closing the negotiation markedly higher than the sale of a property midrange.

To be reported as more and more both buyers and sellers of luxury property, pretendano the utmost confidentiality in the process of buying and this very often before committing to an operator, will need to verify their reliability.

Properties under study

The information in the report were found exclusively by the properties listed on www.luxforsale.it .

The numbers presented below are updated by comparing the data to the July 31, 2014, compared to the same period last year and are shown with a brief description that best specific numbers included in the chapters.

In the analysis we have taken into account only property the cost of which exceeds € 500,000, without examining variables such as location, type of property, furniture, etc ... exposure, the assessment of which would be almost exclusively personal.

The new version of the portal presented in these days provides, among many other innovations, the ability to insert the surplus property, which are displayed in the same tab.

About Us

www.luxforsale.it is a portal dedicated exclusively to the valuable properties, where the insertion of ads for real estate agencies or operators is completely free, while the private has a cost of one-time insertion.

The aim of the project is to bring together those who sell luxury real estate, with those who are looking for them, all while maintaining the utmost discretion and providing customers a unique service of its kind in Italy and among the first in the world.

Luxforsale is NOT a real estate agency and has no intentions of diventarla, then you will NOT buying or selling property, but only to to connect the two parties potentially interested. Despite this, both buyers and sellers often require support staff to Luxforsale to signal the operator which best fits the needs of the customer.

Luxforsale comes from the experience of consultants experienced in marketing, information technology and real estate, a mix that aims to give maximum visibility to the property via social networks, advertising on dedicated channels, but mainly using the main tool of the Internet: google.

In fact, it is the staff of Luxforsale to take care to place your real estate, studying and selecting the keywords in order to earn quickly the top positions of the major search engines, especially Google.

The numbers

Properties included : 4,078

Operators enrolled estate portal: 1.625

Operators who insert real estate deals : 775

Database prospective buyers : Approximately 5,000

google search results: 147,000 resulting

Query Search positioned on google : More than 15,000

Keywords placed in the first pages of google : 1500 +

Media page views: 7.3

Average length of visit : 4 minutes 35 seconds

Perc. New visits : 70.54%

Type property present on www.luxforsale.it

The valuable properties of these www.luxforsale.it are divided into 10 major categories. Among the different types, villa is definitely the one with the most number of deals with nearly 1900 properties on sale, followed from the apartment (841 properties) and from the house (711).

Significantly fewer in number penthouses (163), real estate transactions (127), palaces (132), commercial activities (122), castles (48) offices (20) and the loft (13).

Note how the houses luxury sales continue to be a large number, even very close to the apartments.

Rather interesting to analyze as in Italy (which is very rare in the world) it is possible to buy a castle, as their residence.

Finally, thanks to the particular economic environment, real estate transactions reappear very interesting even in regions that offer very few possibility.

The numbers, as you can see from the table attached below, although growing in quantities remain roughly the same percentage compared to 2013.

Another interesting fact to point out is the one who sees a turnover mainly of villas, houses and real estate transactions, or those types properties that are bought and sold more.

Geographical location of properties available on www.luxforsale.it

As well as for 2013, confirms the fact that almost 35% of its luxury real estate in Italy is concentrated in two regions. this is the response that can be seen from the following table inserted, according to which in Tuscany is concentrated 19.04% of the real estate and in the Liguria 14.30%. In Tuscany the types of real estate are certainly more varied than the Liguria, where the price is due especially to the geographical particularities of the region.

On the lowest rung of the podium Lombardy (9.20%), followed by Sicily, Lazio, Sardinia, Puglia and Veneto.

The less lavish luxury real estate are the Basilicata (0.07%), Valle d’Aosta (0.27%), Calabria (0.37%) and Molise (0.47%).

Also important to note that there are over 120 proposals abroad, among which we count it a remarkable concentration in the French Riviera and in general throughout France, but there are real estate deals in every part of the world: Switzerland, Russia, Czech Republic, Brazil, Thailand, Spain, Greece, Croatia, Dubai, Santo Domingo, United States, Germany, Kenya, Austria, Slovenia, Belgium, Panama, Hungary, Egypt etc ...

The greater number of prestigious houses are mostly found in the sea (34.99%), in quiet areas (34.40%) and in the city (21.12%) Decidedly marginal in many proposals in the mountains (4.86%) and the lake (4.64%).

Property prices

The observatory of values ??is usually the part that more than others, attracts the attention of the readers and the media.

Often these are valuable properties, however, it is right to highlight the fact that many sellers prefer to insert the words "negotiation reserved "instead of specifying the value of alienation.

Also on www.luxforsale.it this possibility exists, but the seller is obliged to enter, however, the figure, so that the property is placed in the correct price range.

For this we are able to provide very detailed information with regard to price ranges.

As expected, almost 60% of properties have a figure below 250,000 million euro, even if we have to consider that more than 750 properties have a value greater than two and a half million Euros.

Another interesting fact is that it detects as compared to 2013 have decreased in percentage properties with a price ranging between one million and 250 thousand euro and 2,5 million and have increased more in percentage than those under one million and 250 thousand euro or those over 2.5 million.

One interesting symptom probably the fact that the pieces under a certain range and above a certain band does not suffer write-downs and continue indeed to be very attractive.

Really intriguing chart that shows the breakdown of the types of property for the price.

If apartments, penthouses and lofts have a predominance of properties under € 750,000, houses and offices have the greatest number of products on sale in the range between 750,000 and a million and EUR 250 thousand euro.

The villas are mainly concentrated in the range between the two and a half million and 5 million euro, while imaginable as real estate transactions, palaces, castles and commercial activities on average more than 5 million euro.

Equally divided the table relative to the places where climbing the property the cost of which is more important are the sea, lake, quiet areas / country, in cities and in the mountains.

A detailed analysis we can see that percentage almost all regions have a predominance of prices below 750,000, with the exception of Veneto, Umbria and Tuscany.

Just Tuscany is the region which registered the highest percentage of prices between 1 million 250 thousand euro and 2.5 million euro.

The regions with a higher percentage of Cuban products sold over 5 million euro are well abroad (where they weigh the real estate transactions and large property), again the Veneto and Tuscany.

This is confirmed by the average of the prices, in fact, the areas where a census highest average value is precisely the order Veneto, Tuscany, Campania and Emilia Romagna.

The regions, however, where the average value is lower are Calabria, Abruzzo, Molise and Liguria.

Given especially that of Liguria that despite being the second largest region for number of valuable properties listed on www.luxforsale.it , is one of those where the average values ??are more content, this is also due to territorial structure of the region, where properties are rarely of large size.

Average prices for resort

Of particular importance given that tells us how the exact average of all properties listed on www.luxforsale.it of some type and geographical area is 8 million 621 thousand 165 euro!

Trying to separate the data for locations we find that the average prices for the city and quiet area exceeds 10 million euro, to the sea reaches about 5 million and a half, while the lake and the mountains remain on average below 2.5 million.

properties for sale: where to turn?
Selling a prestigious property assets is definitely not easy, especially in a time in history where supply exceeds question.

E ’for this reason that it is important to move carefully so as not to devalue the property. Just the evaluation of the piece is an activity that should be done with absolute attention, relying on professionals who can guarantee a correct quote on the basis of a series of parameters. What are they?

First we must deal with the property values ??of the surrounding market and determine the added value that the building is able to offer to the potential buyer.
For example, swimming pools, gardens, terraces, large sizes, the historicity of the property or its contents, are some of the qualities that increase the price of the product, but probably the factor that most influences the location is the same.
City of art, prestigious locations of apartments facing the sea or the mountains and the lake, but also houses in quiet areas, they are usually positions many desirable, but not for this guarantee sale. Another key factor is the choice of the seller, who must be perfect a product knowledge and experience in the sector, in order to identify with the utmost discretion and in the shortest possible time the potential buyer, even better if it already exists in a database.

The devaluation of the piece is, in fact, when the property remains unsold for a long time, so it is advisable to accept the suggestions of the seller, and in times like these to consider possibly also offered downside of a 10/15% of the amount initially requested, if you really want to sell it!

The seller must also be able to capitalize on the good, proposing it in the proper order, starting with the presentation of the same (recommended the realization of a photo service), both using the most suitable advertising channels, ie those able to identify the potential buyer without exposing too much of the property to an unnecessary publicity.
For these reasons we do not recommend individuals to sell or offer directly to the property.

Derivation geographical buyers

The Italian prospective client resides mainly in large urban centers such as Milan, Rome of all, followed in order by Turin, Naples, Genoa, Palermo, Treviso, Bologna, Udine Catania and Florence.

The figure is really interesting, we revealed how the geographical origin of buyers of luxury property in Italy is being changing rapidly in recent years, perhaps months.

Last year Americans Even in the wake of the purchases made by famous celebrities, have literally stormed the valuable buildings in Italy, with the 41.52% of visits abroad. This year you keep up the interest of virtual buyers stars and stripes (11.80%), but a comeback mainly from European buyers: Swiss (18.40%), Germans (11.45%), France (8.96%) and English (6.89%).

In the constantly growing interest from Russian buyers (2.94%) and from all the countries in the fascia north / central Europe with visits to Belgium, Luxembourg, Austria, the Netherlands, Sweden etc ... but you notice a dramatic increase in visits from emerging nations like Brazil (2.17%), UAE (1.27%) and Saudi Arabia, but beware China !

In fact, if in contrast to previous years where China actually limited numbers marked in 2014, marking a surge of visits, due probably to the fact that even the Chinese, who until a few years ago (if not months ago) tried exclusively rental properties, we are Facts enticed by the peculiarities of our products, which eventually also represent a profitable investment.

We are faced with a New Era ?

Hard to say, it is certain that the real estate is an increasingly valuable sector very attractive for both sellers, thanks to the lack of competition due to the great skills and skills needs; both for the buyer looking for the deal in our home advantage the particular economic situation that our country is going through.

What to look for buyers

We can say with certainty that the customers are mainly divided into two categories: the "pure luxury" and "pure investors."

The former are looking for exclusivity, or of that type of product that will satisfy their personal needs linked to luxury quindi, o immobili moderni situati in location da sogno e dotati dei principali comfort, oppure dimore storiche che molto spesso racchiudono al proprio interno un vero e proprio scrigno di tesori di inestimabile valore: quadri d’arte, scale in marmo, soffitti a volta, mobili d’antiquariato.

This type of buyer does not mind the cost or return on investment.

The pure investor, however, is not only the "big operator" intrigued from the deal of life, but also the small investors who already have discrete sums of money have them pay interest in the medium / long term.

A decision of this, also the result of the shortage of supply of financial income, which rarely exceed a 3% annual course; and in cases where this percentage is exceeded, increase proportionally to the risks associated with the transaction itself.

So we could say that an income property that exceeds 3-4% annual net is already considered to be interesting, even if objectively thanks the economic environment, the number of products for sale and the urgent need to sell on the part of some owners, you can find operations to income decidedly attractive.

The operations are varied, ranging from small to large hotel, from land to residential complexes, with lots of apartments to companies wine, up to a small low-cost apartments, but particularly attractive for high profitability.
It is really everything and all over the country and internationally, with greater ease of finding deals at the beach or in the city, and offers more limited at the lake or in the mountains.
To be reported as due to the high taxation imposed by our country, many investors are turning to other neighboring countries (Spain and Germany above all), or African Americans.
They are offered for all price ranges and with a good chance of dealing downward the request of a good 10/15%. Unlike than you might think investors do not only come from distant countries such as Russia, China, or Arabia, but they are mostly Italians, north Europeans or North Americans, whether they are private funds, real estate or businesses.
The purpose of the transaction is purchase, subdivision and resale by the big players; while small operators prefer to buy, rent, perhaps waiting to sell at higher prices in the most interesting periods.

Properties most wanted

A little ’surprise, it is clear that the type most views is the castle , followed by the house and from the attic. Immediately after the villa and apartment.

A fact that we confirmed as the buyer of real estate property search solutions of the highest level, both modern, but better if you connect to the past or nature.

Unlike last year where the regions which he received the highest number of visits were mainly those of the sea as Sardinia, Sicily and Puglia, this year there is an interest mainly for mountain regions (Friuli Venezia Giulia and Trentino Alto Adige), followed anyway always from Sicily, Campania, Sardinia, Puglia, Abruzzo, Marche, Piedmont, Tuscany and Liguria.

Among the most sought after cities include Milan, Rome, Venice, Genoa, Florence and Palermo.

In reference to a census town is a growing interest in mountain and lake, followed in order by sea, town and quiet.

The target

This fact, together with "the numbers" seen in previous sections, aims to support all those who decide to publish their properties on Luxforsale, or who want to invest in targeted communications campaigns to target precise.

Below you can analyze the data indicative of the type of visitors divided by age and sex, where there was a preponderance of men, and an age range between 34 and 54 years old (60%), whose interests are conceivable as primarily related to economic news financial, investment and finance, purchasing valuable items, fans of luxury vehicles, boating and golf.

The devices used are mostly desktop PCs (71.67%), but as expected have been constantly increasing users who use mobile systems, such as the tablet (16.11%) and mobile phones (12.21%).

Photography summary properties and clients

With this list we tried to take a picture of the luxury market, summarizing and simplifying as detailed above.

The property

The client

Office Data Processing

The press office of www.luxforsale.it is available to provide additional information or statistical data (processed also available on request) to the following addresses:

Dott. Claudio Citzia

Mob. +39.347.5752998

Email: [email protected]

[email protected]

www.luxforsale.it

Thanks

We thank all those who have contributed to the growth of our web site, and the developers who have entered their advertisements that Customers using www.luxforsale.it to inquire about the luxury real estate market.

A quote should also be made ??to the media, who immediately paid attention to our site.