Valentina mosca, ad hoc real estate of fano (pu): “the real estate market is growing, international clients are increasing“

The real estate market is governed by specific dynamics that industry operators know well and have learned to anticipate over time. However, it is essential to be ready and receptive to every small signal of change. A well-established and structured agency knows how to act, understands how to navigate, and how to interpret the "movements" hidden within the apparently "static" dynamics of the sector.

We discussed the topic with Valentina Mosca, owner of the "Ad Hoc" real estate agency in Fano (PU), offering readers various points of reflection on what the future of premium real estate in the agency's area of expertise might look like.

What is the current trend in the real estate market in your agency's area?

The real estate market in the Marche region, particularly in the province of Pesaro Urbino, is undergoing a period of evolution. According to data collected by FIAIP Marche, the market has recorded a 5% growth in residential transactions in the first half of 2024 compared to the same period last year.

There is a growing interest in properties outside urban centers, such as independent homes with outdoor spaces and renovated rural properties. The pandemic has profoundly changed buyers' preferences, pushing them to seek a higher quality of life and larger living spaces.

Thanks to my over 20 years of experience and my role as a member of the provincial and regional board of the FIAIP federation, I can affirm that the local market will continue to grow, supported by an increasing demand for second homes and real estate investments, both from Italian and international buyers.

Based on your experience, have you identified a specific target clientele for your real estate agency?

Thanks to my extensive experience in the sector and as a board member of FIAIP at the provincial and regional levels, I can confidently say that our clientele consists of two main categories. The first group is made up of local families and professionals, primarily interested in purchasing residential properties, such as independent houses and apartments, in line with the national trend in 2023, which saw a growing demand for high-quality primary residences.

The second group includes national and international buyers with a strong interest in luxury properties. This segment is growing, especially in the secondary home and investment property sector, driven by the quality of life our region offers, as well as the scenic beauty and charm of our art cities.

What are the most in-demand properties at the moment?

The most sought-after properties in the Fano and Pesaro Urbino area vary depending on the client segments. Properties in areas near the city center, of small size, are requested by local investors, while larger properties are in demand for the local primary residence market. There is an increasing trend in demand for independent villas with gardens and renovated farmhouses in the hilly areas, highlighting the growth in the demand for luxury properties with outdoor spaces and sustainable features.

Moreover, properties with high energy efficiency, such as A and B-class homes, are attracting growing interest. As a real estate agent with over twenty years of experience and a board member of FIAIP, I can confirm that these trends reflect a shift in buyers' priorities, increasingly leaning toward housing solutions that improve quality of life and represent a solid long-term investment.

What motivated you to establish a partnership with Luxforsale for your real estate agency?

The partnership with Lux For Sale is a strategic choice to expand our visibility in the luxury segment and reach a highly targeted clientele. Lux For Sale allows us to showcase our premium properties on a dedicated platform with extensive international reach. This enables us to speed up negotiations and reach potential buyers who are genuinely interested and have significant purchasing power.

Furthermore, the opportunity to benefit from targeted marketing tools, specifically designed for the luxury market, gives us a competitive advantage in promoting high-value properties. This partnership fits perfectly with our business model, which is focused on excellence and maximum customer satisfaction.

Based on your experience in the sector, what are the possible future developments in the luxury real estate market in your area, and in general?

The luxury real estate market in our area, and more generally, is following a growth trajectory. In the future, we foresee increasing interest in unique properties that offer personalized experiences, such as renovated or to-be-renovated historic homes with a "turnkey" project, and properties that combine innovation and sustainability.

In the Fano area and the province of Pesaro Urbino more generally, we expect growing demand from buyers, including international ones, attracted not only by the scenic beauty but also by the quality-to-price ratio that characterizes our market compared to other, more well-known Italian regions. In general, the luxury market will continue to favor properties that offer exclusivity, cutting-edge technology, and a high quality of life.