What luxury homes are foreigners looking for in italy?

It's no secret that foreign buyers are looking for property in Italy. But what are their needs and how do they differ from those of Italian buyers?

In this article, we'll explore the types of homes that international buyers are most interested in buying.

If you're looking to sell a luxury home, it's important to understand the needs and preferences of your target market.
Many foreigners are attracted by properties located in the countryside, surrounded by greenery, others are attracted by the beauties of our cities, while others are looking for properties by the sea, others near lakes and mountains.
With this article we try to better understand the needs and the origin of the buyers

Luxury houses by the sea or in the middle of the greenery
Seaside properties can be found in virtually every part of the peninsula, but what makes them so popular with international buyers? One of the reasons is the proximity to the beach, but the surrounding nature and the spaces available are also very important, like Luxforsale we are registering a growing interest in isolated properties, located near or inside the Mediterranean scrub, or at least with verdant gardens with many trees and flowers.


This type of luxury property is mainly sought after by big spenders deriving mainly from the American, Russian, Chinese and Australian markets, which tend to focus on regions such as Sardinia, Sicily, Puglia, Campania, Tuscany, Liguria and Emilia Romagna.


Luxury real estate near thewinter tourist attractions
Northern European tourists, on the other hand, have different needs, some are looking for luxury properties near the main tourist attractions, especially if they are winter.
The most popular destinations are areas within easy reach of tourist attractions, shopping malls and other entertainment venues, easily reachable within a few hours by car.
In this case and for obvious reasons, the most sought-after regions are the Alpine regions of Trentino Alto Adige, Friuli Venezia Giulia and Valle d'Asta, but there is also a growing increase in the Apennine areas.


Tranquility and security top the list of requirements for those looking for luxury homes in the countryside
For another part of northern European customers, the most important criterion for choosing a luxury home abroad is tranquility and security, immersed in the splendid countryside of central Italy.
Another factor worth noting for this type of customer is that luxury homes are often located in the countryside and are preferred by foreigners over the city as they believe that the safety standards are higher.
Tuscany, Umbria and Abruzzo are the regions that best reflect the needs of this type of customer.

The lakes: attraction for North Europeans and Americans

The Italian lakes have always represented a great attraction for foreign buyers, Northern Europeans for obvious reasons of proximity, but also North Americans, who have followed the mood of international grand stars interested in super-luxury locations near the lakes. Surely Lake Como is the most sought after, but also Lake Garda and Lake Maggiore are registering an important increase in requests.

Luxury property in the city
Finally, we analyze the interests of the buyer of luxury properties in the city. First of all it depends on the city: if Milan is in fact sought after by buyers interested in being in the heart of European business (and therefore the derivation is international), those looking for Rome, Florence, Venice for example are in search of uniqueness.
But if until a few years ago the fab4 attracted the interests of almost all potential buyers, in recent years there has been a growing interest in other cities such as Naples, Bologna, Palermo, Bari, Genoa and Verona.
The derivation of the customer here is more difficult to identify, as Italy represents the point of reference for buyers from all over the world: Europeans, Americans, but the figure to report is the increasing number of buyers from Eastern countries such as China, Japan, but also pay attention to the growing number of Indians.