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Luxury Real Estate in Rome: The New Capital for High-End Buyers
Rome needs no introduction. An open-air museum, a city where one can walk through history — from classical antiquity to the golden age of “La Dolce Vita,” cinema, and beloved TV series.
But what is the real estate market like for luxury properties in Rome? Who are the buyers, and what kinds of homes are most in demand?
We explore this with Massimo Federici, owner of Stile Casa, a prominent agency based in the Eternal City.
How long has your agency been operating in the area, and why did you specialize in the luxury segment?
We’ve been operating in Rome for over 25 years. Over time, we’ve developed a structured, data-driven method for selling residential properties, which has allowed us to achieve excellent results in short timeframes.
This experience naturally led us to the luxury segment, where clients demand the highest standards in terms of attention to detail, privacy, marketing, and professional handling.
Our positioning evolved alongside the market: today we focus on iconic properties, historic residences, representative apartments, and unique estates, where value is not only economic but also symbolic and emotional.
Who is the typical luxury property buyer in Rome? Italian or foreign? Looking for a vacation home or primary residence?
Our clientele is a mix of Italian professionals, high-net-worth families, and international investors.
Foreign buyers are mostly seeking the “Italian dream”: a second home in the heart of the capital or a prestigious investment.
Italian buyers, on the other hand, are usually looking for a primary residence — often with a deep emotional connection to the city.
That said, both profiles share one key expectation: the need to rely on professionals who can protect and guide them through one of the most important decisions of their lives.
What are the most sought-after features? Are there any differences between Italian and foreign buyers?
Luxury clients look for uniqueness and authenticity:
historic buildings with original frescoes, terraces with monument views, premium finishes, integrated yet discreet home automation, and the ability to personalize the space.
Italian buyers tend to prioritize functionality and accessibility. Foreign buyers, instead, fall in love with the historic charm, natural light, and location.
The most cross-cutting request? Privacy, silence, and security, even in the very center of Rome.
Which areas are most in demand?
The Historic Center remains the beating heart: Campo de’ Fiori, Trastevere, Monti, Piazza Navona.
But there’s a growing interest in charming, semi-central districts like Parioli, Flaminio, and Aventino.
In recent years, some investors have also started turning their attention to the Castelli Romani — especially Frascati, Grottaferrata, and Castel Gandolfo — for their high quality of life and discretion.
What are the current trends in the luxury real estate market in Rome?
We’re witnessing a clear polarization: the mid-range segment is shrinking, while the high-end is expanding.
High-net-worth clients are better informed, more demanding, and less price-sensitive — they buy only when they perceive real value.
However, the supply side is still not well structured. There’s a lack of properties truly ready to be sold.
This is exactly where our work comes in: transforming a simple property into an irresistible proposal, thanks to tailored marketing, complete property dossiers, and experiential strategies like high-level Open Houses.
Why did you choose to partner with Luxforsale?
Because we share the same vision: to enhance the value of Italian real estate using advanced digital tools and international communication strategies.
Luxforsale is not only an exclusive showcase but also a strategic ally that boosts visibility, reputation, and market positioning.
The partnership allows us to present our properties to the right audience, using the right language and communication codes, while strengthening our presence in the high-end segment.
What is your outlook on the future of luxury real estate in Rome?
The future will be selective. Success will go to those with method, structure, and the ability to inspire trust.
Demand will remain strong, but only those who can offer a flawless sales experience will thrive.
That’s why we’ve invested in training, technology, and data-driven operational processes.
We will continue to evolve, integrating tools like artificial intelligence, augmented reality, and predictive analytics, in order to anticipate market needs and offer our clients something truly unique:
the peace of mind that comes with knowing they’ve made the right decision.
