Who is a home stager, why they are crucial in luxury property sales and rentals, and why choose a luxforsale partner home stager?

Home Stagers for Luxury Properties

Selling and renting luxury homes require meticulous attention to every detail. This is why multiple professionals come into play, including agents specializing in luxury properties, photographers, architects, and notaries. Among these, a new professional figure has recently gained prominence: the home stager.

What Is a Home Stager?

In the real estate market, a new discipline—often considered an art—has emerged: home staging. Essentially, a home stager prepares luxury homes for sale or rental, enhancing their most exclusive and distinctive features while addressing any functional or aesthetic shortcomings.

Specifically, a home stager carries out targeted interventions involving spaces, lighting, and colors, harmonizing various elements to leave a strong impression on potential buyers or tenants—not just aesthetically and stylistically, but also emotionally.

The home staging service can be applied to any type of property, including occupied or unoccupied homes, historic residences, hotels, B&Bs, offices, and studios.

How Is a Home Stager Different from an Interior Designer?

It is easy to mistakenly believe that home stagers and interior designers are the same. In reality, while there are some overlaps, the two professionals have distinct roles, approaches, and objectives.

A home stager focuses on the temporary or final staging and presentation of a property intended for sale or rent, aiming to make it more appealing to potential buyers or tenants. This enhances the property’s competitiveness in the market, increasing the likelihood of a faster sale or rental at a higher price.

An interior designer, on the other hand, creates personalized living spaces designed for a specific client—the owner—on a long-term basis. Their goal is to enhance the property’s functionality and aesthetics for that particular client, reflecting their style and needs.

In short, home staging is a marketing tool, while interior design is not.
Therefore, a home stager’s expertise must include not only interior design but also marketing, environmental psychology, and effective communication.

Luxforsale Home Stager: An Unmissable Opportunity

Being a home stager can bring great professional and financial satisfaction. Working as a Luxforsale partner is an exceptional opportunity that can significantly boost your career.

Luxforsale prides itself on excellence and exclusivity. Representing yourself as a Luxforsale home stager gives you a competitive edge and adds prestige to your career. Luxforsale is a destination for the best in the field, fostering professional growth in a dynamic environment where you can improve daily with the support of top-tier industry professionals.

For information, contact [email protected].

LUXFORSALE PARTNER HOME STAGERS FOR LUXURY PROPERTIES

• Monica Maselli – Rome
  Home Staging Mood: Monica Maselli specializes in luxury rental staging with over 20 years of experience in property management. She helps villa and estate owners enter the luxury segment to attract high-spending clients in the tourism market.
  www.homestagingmood.com
  Instagram: @homestagingmood
  +39 333 401 3140
  [email protected]

• Fosca de Luca – Bologna
  A reference point in Italy’s home staging sector, Fosca has prepared over 700 properties for sale and enhanced more than 350 properties for non-hotel tourism, transforming and improving their image to make them competitive and attractive in the market.
  www.foscadeluca.com
  Instagram: @foscadeluca
  +39 333 278 8158
  [email protected]

• Marina Ghedini – Modena
  Home stager, interior designer, and lecturer in interior design. “Empathy and kindness are my strengths, essential qualities when connecting with people and their stories.”
  www.marinaghedini.it
  Instagram: @marina_ghedini
  +39 338 577 6161
  [email protected]

• Serena Prinza – Milan
  Micasaserena: Serena Prinza is a home stager and interior photographer. "With MiCasaSerena, I not only help every home present its best side but also tell its story through expert photography. My work begins with careful listening, leading to a shared vision."
  www.micasaserena.it
  Instagram: @micasaserena
  +39 349 802 9882
  [email protected]

• Francesca Greco – Milan
  One of Italy’s top home staging experts, Francesca Greco has professionally prepared over 700 properties for sale and rental. She is also the Director of the HOME|Philosophy Academy and Regional Manager for Italy at the EAHSP.
  www.homephilosophy.it
  Facebook: HomePhilosophyAcademy
  +39 338 599 5447
  [email protected]

• Cristina Bastioli – Rome
  Home stager and photographer, Cristina enhances properties on the real estate market through precise, detail-oriented home staging. She specializes in visual communication, using photography, emotional videos, and aerial footage to tell the story of homes.
  www.homestagingcasa.it
  +39 373 767 0764
  [email protected]

• Elisa Campana – Udine
  Architect with a master’s degree in furniture and luxury interior design. She also specializes as an Archviz artist and painter. “Staging properties is an art: I create designs, images, and works that make them unique.”
  [email protected]